SENIOR SOCIAL MEDIA SPECIALIST

Job Title:                                  Senior Social Media Specialist

Reports to:                               Sr. Manager, Facility and Sales – STOTT PILATES Studio 

Date:                                        January 2026

Category:                                 Part Time - Contract

Location:                                  Remote with the ability to make site visits to 2 Bloor St. East, Toronto

Opportunity:                             This posting is for an Existing Vacancy

Compensation:                         $40-45/hour

About Merrithew: 

Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use. 

Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.

About the Studio

STOTT PILATES® Studio is our global flagship location in Toronto. It is a modern Pilates space rooted in proven science with a contemporary approach. Whether you’re new to Pilates or refining your practice, it’s a welcoming, premium studio led by expert instructors who care deeply about how you move, how you feel, and the community you’re part of.

The Role:

We’re looking for a Part-time, Senior Social Media Specialist (contract) who owns organic social outcomes end-to-end. This role blends critical thinking, strategy and precise execution to drive engagement, leads, and brand consistency across social platforms.

Responsibilities:

Strategy & Planning

• Create monthly organic social strategy decks (themes, content pillars, cadence, and conversion goals)
• Translate brand voice and point of view into social content (copy and key visuals)
• Define what belongs in the feed vs. Stories and explain the strategy/purpose
• Align organic content with paid campaigns, launches, and studio initiatives
• Review performance monthly and iterate based on what’s actually working (metrics, best day and time to post, what to post, engagement)
• Ability to produce and post content for occasional last minute notices

Content Creation & Publishing

• Create and publish roughly 5 Instagram feed posts per week
• Edit short-form video (Reels) from raw content capture
• Assist with obtaining and posting user generated content
• Write strong captions, hooks, and CTAs with a conversion-aware mindset
• Create polished, consistent, on-brand posts and stories with careful attention to visual and written detail

Stories & Engagement 

• Design the overarching Stories strategy (what should exist daily and why)
• Build templates and guidelines for studio staff to execute Stories confidently (playbook and Canva)
• Create Direct Messages and comment response playbooks based on premium, client-centered responses (FAQs, tone, response time, escalation rules)
• Monitor Direct Messages and comments. Report any escalated issues to the Assistant Studio Manager
• Audit engagement weekly to ensure quality, alignment, and brand protection

Collaboration & Operations

• Work closely with the Sr. Manager on content direction and priorities
• Train Assistant Studio Manager and front desk staff on basic Story posting and engagement best practices
• Create clarity and systems so others can support social execution without diluting the brand

Skills and Qualifications

• Have 5–8+ years owning both strategy and execution for a brands social media
• Ability to communicate strategy while upholding brand standards and integrity
• Strong organization in maintaining deadlines
• Understand how organic social supports growth and that it’s not just about aesthetics

What Success Looks Like (First 30–60 Days)

• A clear, strategic monthly content plan is in place
• Feed cadence is consistent, on-brand, and intentional
• Stories are happening daily via templates and studio support
• Engagement is handled smoothly by studio ops using your playbooks
• The Studio Manager is no longer chasing social issues, it runs cleanly

Why This Role Is Special

This is a chance to shape the social presence of a flagship studio at the intersection of science, style, and community. You’ll have meaningful ownership, a respected brand foundation, and the opportunity to set the standard for what modern Pilates looks like; not just online, but in real life.

Merrithew® may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew's recruitment team. 

Merrithew® is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). 

Merrithew® is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us “careers@merrithew.com”

Merrithew® is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.